Caffe Centro is located in the middle of a bustling neighborhood in San Francisco. To keep customers returning and attract new ones, owner Tom Buswell wanted to try something new to shake up his advertising efforts. Enter Foursquare.
Foursquare Ads allowed him to get targeted customers by focusing on people in the neighborhood. “When you make it simple and concentrate on the people nearby, you’re more likely to have success,” said Buswell.
He also wanted to make sure the ads were reaching people who were likely to return someday. “Foursquare has a very loyal user base, so that helps with getting new people who will come back again,” he said.
Buswell said he’s been happy with the value his business gets from Foursquare Ads. Considering the average Caffe Centro customer spends $10, the estimated return on investment comes out to 140 percent. “It’s also easy to get ROI from the actions, so it’s a good value,” he said.