Starting tomorrow, join the fight against AIDS with (RED) while picking up your morning coffee!
foursquare is about helping people make the most of where they are.
Sometimes that’s about meeting up with friends and sometimes it’s about finding a new place. Starting tomorrow, though, it’s about helping create an AIDS free generation. In partnership with (RED), for the ten days of their new campaign (RED)Rush to Zero, a check-in will mean a dollar goes towards the fight for an AIDS-free generation. It’s our largest non-profit check-in campaign to date.
The (RED)Rush to Zero campaign is an initiative to raise funding and awareness to help end the transmission of HIV from moms to their babies by 2015. Every day 1,000 babies are born with HIV. By 2015, we believe that number can get close to zero. It’s a huge milestone in the fight against AIDS.
From June 1 – 10, Starbucks will donate $1 when you check in to any Starbucks in the US or Canada, up to $250,000! (RED) partners Bugaboo and Penfolds will also make donations for checking in at places like Bugaboo Stores, Peppermint, LTD., Rabasa, and Bonefish Grill. Find out where to check in here.
When you check in, you’ll unlock the (RED)Rush to Zero badge and $1 will be donated to The Global Fund to fight AIDS, Tuberculosis, and Malaria. Now, go grab some coffee and join the fight against AIDS!