Reinventing local search for everyone – get the power of Foursquare Explore’s personalized recommendations, now without signing up.
Every day, people use Foursquare Explore over a million times for personalized recommendations, whether they’re looking for a romantic dinner spot or a fun family outing. Today, we’re making it available to everyone, everywhere – Foursquare.com now provides the best recommendations for what to do, even for people who haven’t checked in or signed up.
When we first launched Foursquare Explore, we knew we could make great, personalized recommendations for the 25,000,000 members of our community. If a person had checked in at ten places, we could recommend ten more that we knew they’d be happy with.
Since then, we’ve been tweaking and improving the formula that supplies those recommendations, analyzing and re-analyzing our nearly 3 billion check-ins and 30 million tips to find the keys to the best recommendations. In fact, we even started running an experiment: without any check-ins, can we still provide the best local recommendations? Thanks to those 3 billion check-ins and 30 million tips (and a bit more magic behind the scenes), we’ve gotten really really good at it.
Try it out now for yourself. Head over to Foursquare.com and search for ‘pizza’ or a ‘sushi.’ No need to create an account; just go there and type in what you’re looking for.
Foursquare doesn’t just hand you a one-size-fits-all list of suggestions. Even if you’ve never checked in, Explore still can make great recommendations based on a number of signals, like what’s popular in the neighborhood, new places, places that are trending at the moment, where experts go, and what’s popular on that day of the week. If you search for a bar, we don’t just tell you about great bars, but rather the best places you should go tonight.
You’ll also notice that it’s flexible – search for a type of place (‘sushi’), a particular item (‘veggie burger’), or a specific place (‘Starbucks’). Because Explore searches through those tens of millions of tips, we can find exactly what you’re looking for. We’re in the process of adding even more information to our listings – like when a place is open and how much things typically cost there – but in the meantime, try searching for things like ‘cheap’ or ‘late night.’
All of this gets even more powerful if you download Foursquare on your phone. We can then customize Explore based on what you like, where your friends have been, and show you money-saving specials. And, of course, it’ll be even easier to search Foursquare on the go.
Planning a night out this week? Let us know how the all-new Foursquare.com works for you.