Boston-themed but NYC-based sports bar Professor Thom’s hosts a long list of fun and interesting events — chili cookoffs, “Clam-a-Palooza,” and Game of Thrones watching parties, just to name a few.
Looking to get the word out about these events to people in their East Village neighborhood, owner and general manager Pete Levin turned to online advertising. Since he often used Foursquare to find new places to go, Levin decided to try Foursquare Ads for his business.
“Targeting people nearby is huge,” said Levin, “Most of our business is East Village-based anyways, so getting people who are nearby is valuable to us.”
A customer that comes into Professor Thom’s spends $15 on average between food and drinks. Their Foursquare Ad performed extremely well, with each check-in only costing $3.07, giving them a 389% estimated ROI.
“Foursquare Ads is good at driving in business,” said Levin. “It’s definitely worth it.”