We traveled to TechCrunch’s Disrupt Hackathon in Berlin last month and we were excited to see that a quarter of all submissions used the Foursquare API to power their hacks. We teamed up with Lufthansa AG to give away an all-expense paid trip to our headquarters in NYC to the winner— an awesome website called Travelsquare.
Check it out: Travelsquare is your personal travel planner that uses Foursquare to generate a specialized itinerary for any city in the world. In just a few seconds, you’ll see a day-by-day plan of the top sights, shopping, nightlife, and more to see in any city. We love it because it’s super simple and easy to use. Who needs to buy a bulky travel guide?
Bliss Spa has 21 luxury spa locations and a product line that’s in 3,000 stores in 26 countries. Although their SoHo location in New York City is in a bustling neighborhood, they aren’t at street level, so many people walk by without noticing their spa is there.
“Foursquare Ads allow us to attract new customers nearby and see an immediate response,“ said Lisse Grullemans, social media coordinator for Bliss, “We’ve done Facebook ads, but it’s not as user-friendly as Foursquare. With Foursquare, you pay per action and it’s easy breezy.”
Grullemans called the response “amazing.” At only $4.60 per check-in, with an average customer spending anywhere from $36 to $200 to get the knots out, the return on investment was over 2500%.
Are you a business owner? Learn more about Foursquare Ads
The Propaganda Club in Russia is a longtime staple of the Moscow nightlife scene. Their biggest challenge is staying cool and continuing to be where their customers are (like on Foursquare). Running Foursquare Ads helped them get new people coming to the club.
“Our Foursquare Ads performed three times better than our Facebook ads,” said Dmitry Kirillov of the KittyHug agency that runs the campaigns for Propaganda Club. “I like the idea of spending money to attract real customers. It’s not just somebody doing something online, they’re actually visiting our club.”
Those actions and check-ins contributed to a 2000% return on investment. Kirillov estimates that for every $1 they spent on Foursquare Ads, the Propaganda Club made $20 from customers who saw their ad and checked in.
Are you a business owner? Learn more about Foursquare Ads.
Being on the 34th floor has its perks (like amaaazing views), but for Sky Room, a luxury bar and lounge near Times Square, it can be hard to reach people on the ground. Foursquare Ads helped them bridge this gap, with a huge 1500% ROI to boot.
“There are millions of people who pass through the Times Square area, but a lot of them won’t go into the building because they don’t know we’re there,” said David Feit, marketing director for Sky Room. “Having the ability to target people in the area when they are looking for a place like ours helps a lot. And Foursquare provides the ability to know who actually came in the door from the ads, which is a unique way to get a handle on what we’re getting out of our spend.”
Their ad promoted a special happy hour where each person typically buys a few drinks (for a total that averages $25). At a cost of $1.50 per customer, that comes out to a toast-worthy 1500%+ return on investment.