Philadelphia burger spot PYT was already popular with customers on Foursquare before they started running ads. Inspired by the strength of the community, owner Tommy Up said he turned to Foursquare Ads to keep the momentum going. Being able to promote tips left behind by real customers is what sold him on Foursquare Ads.
“It’s much better than other advertising because people don’t listen to the business talking about themselves, they listen to other customers,” said Up, “Foursquare Ads has given us the kind of customer that consistently comes back. There’s not really anything like that out on the market right now.”
After getting nearly a 400% ROI from his Foursquare Ad, Up sees both the immediate and long-term benefits of investing an advertising budget in Foursquare.
“There are customers from our area that were using Foursquare consistently and bringing people with them to PYT, but they’re also turning their friends onto Foursquare, and we’re getting the benefit from that.”
Run a local business? Yours can benefit from Foursquare Ads too — go here to get started.