Inside Manchester Pub in Manhattan, customers will find a fun spot to catch a game and wash down some quality pub fare with carefully-selected craft beers. One of the keys to early growth for Manchester Pub was through traditional word of mouth. Foursquare helped amplify this, said co-owner Lawrence Chan, who noticed that when people saw their friends checking in, they wanted to experience the pub for themselves.
“We get offered online advertising all the time, but it’s hard to directly correlate what advertising does online to actual dollars in the store,” Chan said. “Foursquare is, if not the only one, among the few where we can see the return.”
“Setting up and running Foursquare Ads is easy,” said Chan. “If customers are in the neighborhood, they type in ‘beers’ or ‘pub,’ and I’m bidding to get their view. That really makes it easy for us.”
The ad performed extremely well, especially amongst customers nearby who were searching for bars and food. Those customers typically spend at least $20, giving Manchester Pub an estimated 539% ROI according to its Foursquare Ad results.