We spend a lot of time talking to people about Foursquare, and we constantly hear they use Foursquare for two things – to keep up and meet up with their friends, and to discover great places. Every month, tens of millions of people open up the app to do each.
But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.
We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what are you up to later?” We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today). Swarm will be available on iOS and Android in the coming weeks, and soon after on Windows Phone, but you can read a ton more about it (including screenshots and some videos) on The Verge right now. If you sign up at swarmapp.com, we’ll email you when it’s ready.
In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages (remember those?). We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.
Our company has always been about helping you keep up and meet up with their friends, and discover great places. Our two new, unbundled apps are designed to do that for everyone. Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others. The two apps have been built to work seamlessly together… and we can’t wait until both apps are in your hands.